Physician Integration: Hospital Medical Leaders Share Challenges, Strategies
Healthcare leaders are finding that physician integration will be critical for achieving the increased efficiencies and coordination necessary for meeting healthcare reform standards and for producing savings. Although integral to the formation of accountable care organizations, hospitals are pursuing physician integration regardless of plans to create an ACO because of the changing landscape in healthcare. While these changes are just beginning, several chief medical officers and medical affairs executives share challenges and strategies to establish a successfully integrated system.
Education
A common challenge noted among leaders is the lack of specific information regarding ACOs and other models for physician integration. Sharing knowledge and educating others is thus key to beginning to align physicians with a health system. Kersey Winfree, MD, CMO of Oklahoma City-based SSM Health Care of Oklahoma, says education is needed at both the basic level — what integration means — and at a higher level, addressing the implications of integration and other changes in healthcare delivery
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